Key visual / event identity

I teamed up with Anne Fleming to create the identity for the TEDx Amsterdam Women’s annual conference. 

We created a series of thought provoking visuals, pairing polarising words such as feminine or feminist, powerful or delicate. We encouraged the viewer to literally and figuratively ‘overturn’ the idea of these words as opposites, as mutually exclusive choices. We wanted to provoke open discussion on the language of labels and the limitations these choices present. This ran across print and digital media as well as on site during the event.

Client: Tedx Amsterdam
Role: concept + design in collaboration with Anne Fleming